Post by account_disabled on Jan 25, 2024 6:37:18 GMT 1
On September 30 we celebrate Call Tracking Day. This holiday cannot be found on the calendar, but call analytics definitely deserves its special day. In honor of this, let’s remember today how call tracking began and why the need for it arose. We’ll also see what place call analytics occupies in the modern world. Reading time: 12 minutes Background: Why call tracking was needed Stage 1: “How did you hear about us?” Stage 2: Call tracking using promo codes Stage 3: Tracking to advertising source Step 4: Track by Session Stage 5: Combination of species Stage 6: Call tracking today Background: Why call tracking was needed For most of its history, the telephone has served as a sales tool—and often more effectively than other channels. Let's turn to statistics. Calls convert into sales 10-15 times more often than online leads.
If a person Fax Lists picks up the phone and calls, then he is potentially interested in buying. Leads received by phone convert 30% faster . People often call a business when they need to quickly solve a problem. They don’t have time to fill out a form on a website and wait to be contacted. Customers who contact by phone spend on average 28% more than online leads. This is also confirmed by our statistics - buyers of premium class apartments call more often than those who are interested in economy, comfort and business class real estate. Even if the site has a chat or order form, many people still prefer to call. There are several reasons for this: the desire to make sure that the information on the site is correct, the price is current, the product is in stock, etc.
discuss a product or service if it is specific or has many characteristics - for example, ordering a built-in kitchen, purchasing spare parts, hiring a nanny, enrolling in courses; get information faster and speed up the ordering process. The latter is especially relevant in the context of rapid growth in mobile traffic . It is inconvenient for a smartphone user to write to a company chat or fill out a form with a dozen fields. And the more people visit your website from mobile phones, the more calls you will receive. Increase in the number of calls from mobile traffic, call tracking service Initially, the business did not know what advertisement made the customer pick up the phone and dial the company's number.
If a person Fax Lists picks up the phone and calls, then he is potentially interested in buying. Leads received by phone convert 30% faster . People often call a business when they need to quickly solve a problem. They don’t have time to fill out a form on a website and wait to be contacted. Customers who contact by phone spend on average 28% more than online leads. This is also confirmed by our statistics - buyers of premium class apartments call more often than those who are interested in economy, comfort and business class real estate. Even if the site has a chat or order form, many people still prefer to call. There are several reasons for this: the desire to make sure that the information on the site is correct, the price is current, the product is in stock, etc.
discuss a product or service if it is specific or has many characteristics - for example, ordering a built-in kitchen, purchasing spare parts, hiring a nanny, enrolling in courses; get information faster and speed up the ordering process. The latter is especially relevant in the context of rapid growth in mobile traffic . It is inconvenient for a smartphone user to write to a company chat or fill out a form with a dozen fields. And the more people visit your website from mobile phones, the more calls you will receive. Increase in the number of calls from mobile traffic, call tracking service Initially, the business did not know what advertisement made the customer pick up the phone and dial the company's number.