Post by juthi52943 on Dec 30, 2023 6:23:12 GMT 1
The segment has generated a lot of interest among brands, partners and players in the programmatic media landscape. “Our unique data DNA helps marketers connect with audiences based on their passions and interests. It made perfect sense to harness the power of data for the good of society,” says Andi Wilson , senior vice president and head of ShareThis Cares programs.
Initial feedback from the advertising and marketing Job Function Email List communities was positive and expanding this platform seemed necessary.” Today, ShareThis adds ten new audience offerings addressing a host of questions that marketers are aligning with. These include animal welfare, charity and philanthropy, climate change and environmental issues, education, gender equality, poverty and hunger, and advocacy, social justice in the UK, wellbeing (mental health) and women's rights.
For all of these new segments, of revenue generated by ShareThis will be donated to related nonprofits. “As demonstrated by our own Data for Good program, LiveRamp firmly believes that data can be harnessed to solve some of society's greatest challenges and shape our world for the better,” said Lauren Dillard, LiveRamp's chief communications officer.
Initial feedback from the advertising and marketing Job Function Email List communities was positive and expanding this platform seemed necessary.” Today, ShareThis adds ten new audience offerings addressing a host of questions that marketers are aligning with. These include animal welfare, charity and philanthropy, climate change and environmental issues, education, gender equality, poverty and hunger, and advocacy, social justice in the UK, wellbeing (mental health) and women's rights.
For all of these new segments, of revenue generated by ShareThis will be donated to related nonprofits. “As demonstrated by our own Data for Good program, LiveRamp firmly believes that data can be harnessed to solve some of society's greatest challenges and shape our world for the better,” said Lauren Dillard, LiveRamp's chief communications officer.